Digital Marketing or online marketing has been around for 15 years now, but it seems to be getting really complicated with online exchanges, Demand-side platforms, Real-time bidding, Ad optimization, Retargeting, etc.
Traditionally, Marketing use to happen by TV, Radio and Print Media.
Looking at the statistics, they were not the effective medium with only 18% of TV ads generating positive ROI & with 90% of population skipping the ad where possible. Radio has a declining audience with most people listening from their cars and no option to act immediately. Newspapers also has declining audience with shelf life of just one day & ads in magazines are expensive with a lead time of 6-8 weeks
Now, take a look at the statistics available for Digital Marketing or Online Marketing like web, email, social media
Web generated 3 times more leads as traditional marketing and costs 60% less Email has delivery rate of 96% and open rate at 30% with average click-through rate of 4.5%. Click through rate are the prospects who are willing to buy your offerings
Social Media: 72% of the adult internet users in the U.S are active on at least one social network, so they are potential customer mix you would like to target
A powerful tool, a mysterious beast, a revolutionary medium or a total headache to be avoided?
With the burst of .com boom in 2000, the advertising in internet marketing was going low for couple of years. Then Google appeared with Google Search engine providing short text ad for the search term. Accuracy of google search engine allowed advertiser to target their messages, bid for keywords, pay per click and measure their ROI more accurately. New technique like Search Engine Optimization (SEO), Search Engine Marketing (SEM) or Paid Search Marketing become the key for marketers to reach out to the target audiences.
Digital Marketing is still a mystery to lot of companies, they still think its creating a great website. If you have a great website and a great product, and if nobody knows about it & hoping somebody will stumble upon it .... you don't get success in business.
What you need is to create awareness and get the people come and see your products. Digital Marketing offers you the best opportunity to do that. Fist look at what is best medium to reach the target audience ... online video, social networks, email marketing, blogs which can spread message more quickly.
Once they are aware of your existence, you need to let them know why you need to buy from them. Why are your products much better than the competition. To do that you need most compelling sales story to make the audience buy into your idea with tools like interactive website or video to make it clearly understand why your product is better.
Measure demand and track results – in traditional marketing it was hard to identify which advertising produced the results, but digital marketing provides tools to effectively measure the result of any activity you do for online marketing. Digital Marketing is capable of engaging the visitor in real time, when they visit your site, making is possible for sales team to follow up immediately. This activity will alone increase the closing rate by up to 30%.
Finally after capturing the customer information, you can engage the prospects on personal basis with sales material, webinars, e-newsletters, you can convert prospects into life time customer.
If you don't have a digital marketing plan and don't have systematic approach for your online marketing with a powerful lead generating website, interactive tools that creates demand, optimization and other sales tools to capture and convert the leads into revenues, you are really missing on one of the most cost effective opportunities to make a great impact to your company
Digital Marketing certification training by ManuMediSoft Training Services is degined to understand the holistic picture of Digital Marketing
The course cover s the concepts of
Course covers 30 hrs of training, 40 hrs of assignments and a project of 20 hrs.
Acquire in-depth understanding of various tools to conceptualize and implement Digital Marketing Strategy Get hands-on experience on online Marketing implementation methodologies
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I have attended many training courses in my time. Presenter was appalling, good, or superb. Please convey my thanks to Jeff, because he is in the superb bracket, a master in fact - one of the best.
Training with MMS has been a great experience. Their consultant Mark have always been available to assist and bring as much value as possible to our training. Plus, we’ve received rave reviews from both business and IT users who have gone through the previous sessions. This made us to join MMS Training.
